Post by nadinenadine on Mar 6, 2024 3:27:09 GMT -6
There are approximately 38.1 million users that Amazon attracts every month in Italy alone. And the number is constantly growing. Yet, despite the large audience that visits the platform in search of purchases, selling your products on Amazon is not at all as easy as you might imagine. There are many strategies to apply, but none can ignore the collection of reviews. If there is one factor that can be more than decisive in the purchasing decision, it is the "digital" word of mouth generated by reading reviews. The statistics demonstrate this: approximately 93% of customers say they have made purchasing decisions based on an online review. But not only that: if the reviews are negative, the outcome is almost a foregone conclusion, the purchase will not take place.
So, let's see how to get reviews of your products on Amazon! The role of reviews in purchasing decisions: how they influence trust and product perception It's undeniable: online reviews play an increasingly crucial role in the purchasing decision-making process, because they influence consumers' trust and perception of products. Buying online, unlike what happens in retail, means buying without being able Loan Phone Number List to actually see and touch the products: this is precisely why potential customers need extra elements to make informed choices. And reviews are the content that par excellence fills this information gap. Their persuasive power lies in the fact that they are perceived as disinterested and sincere opinions , precisely because they come from other users and not from the seller himself.
Their authenticity is their strength. And this is demonstrated by the numbers: the tendency of consumers to consult these ratings before making a purchase is always growing. Added to this is that the quantity of reviews is also a determining factor: a high number of positive testimonials strengthens credibility , while the lack of reviews could have the opposite effect. But that is not all. Reviews also have the power to influence the perceived value of the product: often having many positive reviews allows you to raise the price of the product, as it is perceived to be of superior quality. Therefore, especially on Amazon, where there are many sellers and high competition, reviews are a very powerful weapon and, if well managed, will allow you to stand out from the crowd. Let's now see how the platform's algorithm takes reviews into account.
So, let's see how to get reviews of your products on Amazon! The role of reviews in purchasing decisions: how they influence trust and product perception It's undeniable: online reviews play an increasingly crucial role in the purchasing decision-making process, because they influence consumers' trust and perception of products. Buying online, unlike what happens in retail, means buying without being able Loan Phone Number List to actually see and touch the products: this is precisely why potential customers need extra elements to make informed choices. And reviews are the content that par excellence fills this information gap. Their persuasive power lies in the fact that they are perceived as disinterested and sincere opinions , precisely because they come from other users and not from the seller himself.
Their authenticity is their strength. And this is demonstrated by the numbers: the tendency of consumers to consult these ratings before making a purchase is always growing. Added to this is that the quantity of reviews is also a determining factor: a high number of positive testimonials strengthens credibility , while the lack of reviews could have the opposite effect. But that is not all. Reviews also have the power to influence the perceived value of the product: often having many positive reviews allows you to raise the price of the product, as it is perceived to be of superior quality. Therefore, especially on Amazon, where there are many sellers and high competition, reviews are a very powerful weapon and, if well managed, will allow you to stand out from the crowd. Let's now see how the platform's algorithm takes reviews into account.