Post by account_disabled on Mar 6, 2024 0:15:28 GMT -6
The company blog is well positioned on search engines, content production is constant and the number of visitors is increasing, as are shares on social media. Nonetheless, the number of new customers and incoming projects is not satisfactory. The problem could be the bounce rate. Let's see what it is and how to lower it, in this article. Company blog: what is the bounce rate? The bounce rate indicates the percentage of users who abandon the blog after visiting just one page, without therefore interacting. A high bounce rate should not immediately cause alarm. In fact, it is a parameter to be considered in relation to other metrics and to be analyzed with knowledge before reaching hasty conclusions.
There are several cases in which high bounce rates are completely Germany Phone Number physiological, as in the case of landing pages that do not allow users to visit other pages of the site once they have landed. In this case, the user enters and leaves the page without being able to take any other actions and the bounce rate increases. Even in the case of company blogs and news sites, it can happen that the bounce rate is above average, given that users looking for information often limit themselves to reading a certain content and continuing their searches elsewhere. In this case, the time spent on the page will be high, but also the bounce rate. It is precisely here that we need to intervene to ensure that visitors, finding the article or content of particular value, decide to visit the homepage of the site, for example, or to click on a call to action. New Call-to-action The objective of a B2B blog is in fact to generate new contacts by providing valuable content.
If users simply read the articles without exploring the rest of the website, it means that your lead generation strategy is not effective. Here are three tips to put into practice if your company blog's bounce rate is too high. #1 Review your SEO strategy and keywords Targeting the right keywords is essential to position yourself on search engines. A good SEO strategy allows you to identify keywords relevant to users and create content that responds to their questions and needs. When prospects leave your blog without taking any action, perhaps the problem is that the content they found doesn't match what they were looking for. To make sure you attract truly targeted users, it is important to choose specific keywords .
There are several cases in which high bounce rates are completely Germany Phone Number physiological, as in the case of landing pages that do not allow users to visit other pages of the site once they have landed. In this case, the user enters and leaves the page without being able to take any other actions and the bounce rate increases. Even in the case of company blogs and news sites, it can happen that the bounce rate is above average, given that users looking for information often limit themselves to reading a certain content and continuing their searches elsewhere. In this case, the time spent on the page will be high, but also the bounce rate. It is precisely here that we need to intervene to ensure that visitors, finding the article or content of particular value, decide to visit the homepage of the site, for example, or to click on a call to action. New Call-to-action The objective of a B2B blog is in fact to generate new contacts by providing valuable content.
If users simply read the articles without exploring the rest of the website, it means that your lead generation strategy is not effective. Here are three tips to put into practice if your company blog's bounce rate is too high. #1 Review your SEO strategy and keywords Targeting the right keywords is essential to position yourself on search engines. A good SEO strategy allows you to identify keywords relevant to users and create content that responds to their questions and needs. When prospects leave your blog without taking any action, perhaps the problem is that the content they found doesn't match what they were looking for. To make sure you attract truly targeted users, it is important to choose specific keywords .