Post by account_disabled on Dec 10, 2023 23:25:35 GMT -6
Today, we have seen many organizations focus on Brand Purpose as the heart of the brand. There are various activities or campaigns that aim to develop society, communities, and the environment. Not only focusing on making sales alone Lion (Thailand) Company Limited, producer and distributor of consumer products for Thai people. Committed to running a business developing innovative products for the good health of consumers, society and the environment. It is another organization that places importance on Brand Purpose as well, by Mr. Prasert Surattanamethakul.
Manager of beauty and children's care products at Lion (Thailand) Co., Ltd. said that in the Kirei Kirei brand There is a clear policy and has been implemented continuously since the launch of the Kirei Kirei hand washing foam product. That is, we want to create a culture of hand washing as part of the daily life of Thai people. Due to the past Washing your hands Most Thai people have not made it a routine or a Email Data normal thing to do in their daily life. Hand washing foam that changes color within 30 seconds. "Kirei Kirei Color Changeable" soft, pink foam. Provides immediate cleanliness when washing hands until the foam turns white. Within a period of 30 seconds, it was invented and piloted in the market recently.
It clearly reinforces the Brand Purpose of wanting to build hand washing into the daily life of Thai people. “The origin of the color-changing hand washing foam product “Kirei Kirei Color Changeable” is designed to solve various pain points, whether it be tedious hand washing for children, which We have techniques that make washing your hands more fun. Make the foam bubbles change color. Children will be more interested and have fun washing their hands. In addition, World Health Organization information indicates that You should wash your hands for at least 30 seconds. In fact, from an experiment with a sample group, it was found that Most thought they had washed their hands for 30 seconds, but most took less time.
Manager of beauty and children's care products at Lion (Thailand) Co., Ltd. said that in the Kirei Kirei brand There is a clear policy and has been implemented continuously since the launch of the Kirei Kirei hand washing foam product. That is, we want to create a culture of hand washing as part of the daily life of Thai people. Due to the past Washing your hands Most Thai people have not made it a routine or a Email Data normal thing to do in their daily life. Hand washing foam that changes color within 30 seconds. "Kirei Kirei Color Changeable" soft, pink foam. Provides immediate cleanliness when washing hands until the foam turns white. Within a period of 30 seconds, it was invented and piloted in the market recently.
It clearly reinforces the Brand Purpose of wanting to build hand washing into the daily life of Thai people. “The origin of the color-changing hand washing foam product “Kirei Kirei Color Changeable” is designed to solve various pain points, whether it be tedious hand washing for children, which We have techniques that make washing your hands more fun. Make the foam bubbles change color. Children will be more interested and have fun washing their hands. In addition, World Health Organization information indicates that You should wash your hands for at least 30 seconds. In fact, from an experiment with a sample group, it was found that Most thought they had washed their hands for 30 seconds, but most took less time.