Post by account_disabled on Dec 4, 2023 3:08:42 GMT -6
Another option that gets very good results for Digital Marketing on Social Media is using Influencer Marketing to review our products or services. We can see that nowadays there are many influencers, both old and new. Although using an influencer may cost some money. But there are some ways we can reduce costs. Sending our products to those influencers for free in exchange for posting about our products. What is interesting is that during this COVID 19 period, many people may have seen many influencers who posted giving opportunities for various shops to send products to review for free, especially food products. This is a good opportunity to use this economical technique. The most important thing for this technique is selecting the appropriate Influencer by choosing from people who are trustworthy.
We have expertise in the areas our products are related to. It doesn't have to be a Celebrity level with a Phone Number List lot of followers, but it might be a Micro influencer with their followers. Yes, our target group is enough. For example, if we are a business selling food products. We should choose to use influencers who are famous in this area. Most of the followers are usually interested in the same topic. This increases the chance that our customers will be among the followers of that influencer. Technique 4: Measuring KPIs to choose the best channel For many people who may have had the opportunity to try online marketing. You've probably noticed that online marketing has many different channels.
Plus, each channel will have its own unique characteristics. in terms of content formats or types of users Which if you want to do marketing in all channels, it definitely won't be cheap. Therefore, one solution is to measure KPIs to focus on specific channels that are most appropriate. which we will be able to choose to market in a cost-effective manner And reduce costs for excess channels that may be a waste of money. Measuring KPIs in each channel is different. For example, on Facebook, it may be used as Reach (visibility) or Engagement (participation). When you can find the KPI value of each channel, then use it. Let's compare We will find which channel is the channel that gets the best results. As for channels suitable for SMEs, there are many channels. We will give a brief example such as: 1. Facebook, a channel that no matter who our customers are, they can always find them on here.
We have expertise in the areas our products are related to. It doesn't have to be a Celebrity level with a Phone Number List lot of followers, but it might be a Micro influencer with their followers. Yes, our target group is enough. For example, if we are a business selling food products. We should choose to use influencers who are famous in this area. Most of the followers are usually interested in the same topic. This increases the chance that our customers will be among the followers of that influencer. Technique 4: Measuring KPIs to choose the best channel For many people who may have had the opportunity to try online marketing. You've probably noticed that online marketing has many different channels.
Plus, each channel will have its own unique characteristics. in terms of content formats or types of users Which if you want to do marketing in all channels, it definitely won't be cheap. Therefore, one solution is to measure KPIs to focus on specific channels that are most appropriate. which we will be able to choose to market in a cost-effective manner And reduce costs for excess channels that may be a waste of money. Measuring KPIs in each channel is different. For example, on Facebook, it may be used as Reach (visibility) or Engagement (participation). When you can find the KPI value of each channel, then use it. Let's compare We will find which channel is the channel that gets the best results. As for channels suitable for SMEs, there are many channels. We will give a brief example such as: 1. Facebook, a channel that no matter who our customers are, they can always find them on here.